Project name
V GROW
Hyper Island Project
Project focus
User research
Business development
An initiative proposal from 5 weeks UX project for the world largest heavy truck manufacturer. During our user research for driving profitability
application, we mapped the client's customers' needs and saw the opportunity of service design for our client next business development.
Client
The world largest heavy track manufacturer
“Seek new business opportunities and ways to use the trucks, new segments or applications.”
“I respect the legacy and I sometimes seek advice from my father, leaning on the knowledge that already exist in our business and in our network”
“One Schnitzel with fries, a salad, a cup of coffee plus a proper shower—all of that together would cost about €36.
Business opportunity
How-to
Advice
Knowledge
Network
Recruit
Support
Food
Cost
Education
TRUCK
COMPANY'S NEED
TRUCKERS' NEEDS
V GROW
V GROW
"is a platform to help owner drivers (SMEs) grow their business and network in an efficient way"
Opportunities
Goal
Benefits
Inspiration
Bank
Core user needs for long haul truck drivers
“Although I have been raised in this business,the industry is changing and I’d like my dealership to support me in this development.”
“Difficult to recruit new competent drivers in the business.”
It is very hard to educate them in both, to understand a fleet app or drive efficiently”
Business development idea
1. Opportunities
-
Part-time jobs & Freelance
-
Vehicle usage
-
Collaborations between SMEs
-
Driver recruitment
2. Goal
-
A platform suggests jobs and activities to help you meet your goal by set a monthly goal
3. Benefits
-
Offers & Discounts
-
Receive monthly healthy food coupons on the highway and share with the driver employees
-
Leisure, health and travel perks
-
Attend events and be part of V GROW community
4. Inspiration
-
Find articles or blogs related to your business
-
Take part in workshops and meet-ups which organised by the truck manufacturer
-
Education on how to drive for profitability
-
Stay updated with the latest business trend & needs
5. Bank
-
Profits to savings or investments
-
Use the balance to invest in opportunities & ideas
-
Use savings to avail facilities & offers
Presentation & result
After we presented the main project of UX solution, we initially pitched the V GROW service design idea to our client as well. We received the feedback on the similarity of their on going project and the client would like to pass our V GROW pitch to his team for consideration as well.
My learning
The user research and Needs mapping can reveal the new business potential(s) which waits to be picked up. Gut-feeling and self-initiative are important keys to drive the new vision.
Team
Elias | Hami | Lenka | Lovisa | Minal | Supawan Morris | Yuriko
